Twelve years of data-informed design across responsive web apps & professional tools. I help diverse teams align on the right problems and ship useful things without wasted effort.
Open Technology Fund
Research-led redesign of a bloated staff portal.
I led user research with customers and internal staff of a complex funding application portal, identifying critical workflow issues, forming a structure and design for a simpler, streamlined platform that eliminated unnecessary tool switching.
Crowdhouse
Rapid exploration & a pragmatic staged release.
I led work to uncover complex energy information requirements, quickly designing platform adjustments for sellers, buyers and staff, allowing our first German sellers to list properties without delay.
Crowdhouse
Addressing data anomalies with quick-win improvements.
I drove more accurate property recommendations through quick design changes that significantly increased granularity of submitted location preferences.
Crowdhouse
Gathering insights to fuel innovation.
I coordinated work across 3 squads to undertake research to identify unmet user needs, providing the business with strong ideas for features with monetisation potential. The work was delivered within tight timeframes and resulted in prioritised feature experiment pathways for each squad.
Sarah possesses a unique blend of creativity and analytical thinking. She fearlessly questions the status quo to encourage peer collaboration and foster a learning environment.”
Making sense of systems with many moving parts.
I'm a UX designer with experience across healthcare, real estate, education and consumer goods. Environments with multiple stakeholders, competing needs, and real consequences when things go wrong.
I bring an instinct for mapping that complexity early, surfacing assumptions, testing appetite, and making sure the team understands the full picture before committing to a direction.
My Approach
Sprinting in the wrong direction is costly.
Knowing when to ship and learn, and when to refine.
Overused phase, underused practice.
